Economic Development and Wayfinding for Hybrid Edutainment
💡 Experience Design | AR | AI | Interaction Design | Immersive Media | Extended Reality | Creative Direction
🛠️ Unreal Engine | Figma | Illustrator | Photoshop | Lucidchart | 3D Modeling Tools | Aero | My Google Map
🤖 Eleven Labs | Udio AI | Midjourney | Firefly | Artlist | Runway
👥 Community Members | Municipal Leadership | Local Accelerator | Colleague Joseph Ratcliff
The Need
Hipstoric Homestead is an economic revitalization seed project designed to spark awareness and engagement with a district in its early stages of redevelopment.
Self-Guided Navigation
Hipstoric Homestead invites the greater community to explore the district through a self-guided tour presented on an interactive Google map with integrated media.
Wayfinding
The Google map can be discovered through a QR code stencil and sticker campaign.
Augmented Reality Installation
The map features several points of interest, each with an AR installation that can be viewed through a free Adobe app on any smart device.
Historic Media
These creative media installations combine the rich history of the Steel Valley with a quirky, modern twist—celebrating Homestead's significant past while signaling its vibrant, emerging future.
Social Media
A Social media campaign with graphic squares and hashtags strategically placed in the Instagram-worthy moments will engage the community
with the brand.
Website and Merch
A Landing page will promote and guide community members on how to engage, including opportunities to buy merch.
Brand Guide
The Hipstoric brand guide will ensure that, as the district grows, we can expand the self-guided tour to include new features and to promote new businesses.
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