10zebra’s original media-creation tool relied on a three-view interface — Storyboard, Collect, and Preview — each handling isolated parts of the workflow. As a Super User and UX designer-in-residence, I immediately saw how fragmented terminology, redundant layouts, hidden actions, and constant navigation produced confusion, cognitive load, and preventable errors.

This redesign unifies the entire workflow into a single, intuitive interface that keeps essential functionality visible, reduces user disorientation, and significantly improves efficiency for creators working at speed.